This entry is first in a series of tips provided by Nicole Stonecypher (BlueCross BlueShield of South Carolina) in a previous SCPRSA luncheon, "My Work is Great, Why Didn't I Win That Award?" Nicole has judged entries by other PRSA chapter members and provides her perspective on what makes a winning entry.
Tip #1: Books are judged by their covers.
Use a cover page for your binder that contains all the entry information, entrant, agency, client and specific category. I hate to say it, but graphical elements (your company logo, PRSA chapter logo) make it appear that you took the time to be concerned with the total package. Or design a company template for all your entries that includes those elements. The judges will think your company/agency has it together and therefore that you have it together.
Tip #2: Don’t go overboard inside the book.
If you’re entering a tactic for Silver Wing, you don’t need a cover page and six divider pages – without tabs. Just give them your summary, your one-page write up, your tactic then any supporting materials. For Mercury and more comprehensive pieces, dividers with clearly labeled tabs do wonders for a judge’s patience.
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