Today we bring you part 2 of Nicole's tips on what makes a winning entry.
Tip #3: Make the tactic or program obvious and accessible.
Don’t bury it in the back of the book after 25 pages of research and evaluation statistics. After all, judges really want to see your work and making them dig through the book to find it is frustrating.
Tip #4: Low budget doesn’t have to mean low impact.
It’s an unfortunate truth that low-budget pieces (although certainly not always low impact by default) have to really shine to compete with those four-color glossy embossed and dye cut pieces. The less visual impact a piece has, the more effort you need to put into getting it up front, accessible and clutter-free. So don’t force a 16-page black and white tabloid into a plastic sheet protector in the back of your book. Get it up front.
Two more tips to go! Check back for the latest information on all things Mercury.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment